Viceroy UnitedA VTI Growth Inc. Company
5960 Greenbrier Rd · Atlanta GA 30328
Warm MCM Luxury · Gut Renovation
MCM Luxury Renovation Target Render
Viceroy United · Sandy Springs, Atlanta · 30328 · Target Vision

5960 Greenbrier Rd
MCM Luxury

Gut Renovation · 4,178 SF · $1.9M ARV · Urban Dwell Atlanta · Design-Build

Purchase Price
$700K
Acquisition
Renovation
$450K
Urban Dwell Self-Perform
Total Basis
$1.15M
All-In Cost
ARV Target
$1.9M
Sandy Springs Comp
Est. Profit
~$750K
Pre-Tax Gross
Square Feet
4,178
Post-Renovation
Transformation

Before → After

BEFORE · EXISTING CONDITION
5960 Greenbrier Rd existing — brick ranch before renovation
As-Built · 1960s Brick Ranch
Hip roof · Carport · Small windows · Dated brick · Full gut candidate
AFTER · MCM LUXURY TARGET
MCM luxury renovation target aesthetic
Renovated · Modern MCM Luxury
Glass garage · Walnut cladding · Floor-to-ceiling windows · $1.9M ARV
BEFORE → AFTER
◆
Design Reference: Target aesthetic for 5960 Greenbrier Rd gut renovation. Same footprint typology — single-story ranch on wooded lot — repositioned as MCM luxury. Glass garage doors · Walnut tongue-and-groove soffit · Black aluminum window frames · Illuminated landscape · Floating concrete approach.
Renovation Scope

Design Specifications

01
Glass + Aluminum Garage
Full-view glass garage doors in matte black aluminum replacing the existing carport. Interior-lit at night. The single move that signals luxury before the buyer reaches the front door.
02
Walnut Soffit + Cladding
Tongue-and-groove walnut or Ipe wood cladding on the garage fascia and entry zone. Warm amber tones against the repainted white brick — the MCM warmth signature.
03
Floor-to-Ceiling Windows
Existing small windows replaced with full-height black aluminum sliding glass doors and picture windows across the living zone. Indoor-outdoor living fully activated.
04
White Painted Brick Facade
Existing brick painted in warm white or limewashed — preserving the original texture while completely transforming the aesthetic. Clean, light, modern. Cost-efficient and high-impact.
05
Floating Concrete Approach
Large-format concrete pavers replacing the existing cracked driveway. Grass-joint grid pattern. Uplighting embedded at grade. The arrival sequence sets the $1.9M tone.
06
Luxury Interior Core
Open plan gut. White oak floors. Plaster walls. Calacatta marble waterfall island. Primary suite with soaking tub. Brass fixtures throughout. Vittoria Casa staging opportunity on exit.
Capital Structure

Deal Summary

Uses of Capital
Purchase Price$700,000
Renovation Budget$450,000
Carry / Closing / Misc~$50,000
Total Cost Basis$1,200,000
Return Profile
Target ARV$1,900,000
Gross Profit~$700,000
Return on Cost58%
GC / Design-BuildUrban Dwell Atlanta
Specifications

MCM Material Palette

Limewashed Brick
White · Warm Cream Wash
Ipe / Walnut T&G
Soffit · Entry Cladding
Full-View Glass Garage
Matte Black Aluminum Frame
Concrete Pavers
Large Format · Grass Joint
Brushed Brass / Gold
Hardware · Fixtures · Lighting